In a way, Roblox is a mixture of a gaming infrastructure provider, video game aggregator/publisher, and social platform. All transactions between parties on the platform are conducted in Roblox’s own currency, known as Robux.
So what is Roblox? To put it very simply, Roblox is a platform which allows for anyone to experience user generated content in the form of immersive games (which the company calls ‘experiences’), all created using its proprietary game engine known as Roblox Studio. for the purposes of “Oh look how it’s being valued compared to ATVI!” are barking down the wrong tree. Everyone comparing Roblox to Activision, Take Two, Electronic Arts, Ubisoft etc.
We hope this will provide an authentic look at the business from the perspective of someone with a deep first-hand experience of the platform. To do so, we had the privilege of co-authoring this piece with our friend, who has experience as both a developer and player on the Roblox platform since 2017 (you can check out his Substack here ). The vast improvements seen in the gaming engine, and the platform’s expanding international presence (~80% of Roblox’s users now comes from outside of the United States) are just some of the things highly worth noting. In this report, we go under the hood to deconstruct the Roblox platform, and also detail the transformative changes that are currently taking place. Yet, we think the company is not yet well understood. We decided to publish this deep-dive on Roblox as we believe it is one of the most unique and valuable assets in the gaming industry. And just when we thought things were settled, Sony comes out and announces its deal with Bungie in the same month! By now, most investors are aware of the growth of the video game industry (if it wasn’t clear already!) Take Two Interactive announced they were acquiring Zynga, and not too long after Microsoft announces a deal with Activision Blizzard. Recent months have been quite exciting for the gaming industry.
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